Zynga Inc. is suing Bang With Friends Inc., the maker of the Bang With Friends casual sex application, claiming that the company is infringing on Zynga’s trademark of “with friends” family of games.
Don Mattrick has left Microsoft for a CEO position with the social games firm Zynga effective Monday July 8. Mattrick was with Microsoft for 6 years as president of its Interactive Entertainment Business and overseer of the Xbox. Before that, he served as president of worldwide studios at EA.
After taking a financial beating this year, Zynga looks to be renewing their efforts to break into the onlne gambling business. The world's leader in Facebook-based games has just partnered with the British film, Bwin.party, and aims to launch a slate of online casino games in 2013.
Those of you who read reports that Zynga, the social gaming company behind the most annoying addictive and most played games on Facebook, Mafia Wars and FarmVille, was going to ditch Facebook and were excited worried, then you can rest easy. Facebook and Zynga have just released a press release that states the two have "entered into a five-year strategic relationship."