New Vegas' Anti-JRPG Smear Campaign

Our friends over at Bateesta (Oh, Omid) have come out with a pretty interesting smear campaign to advertise Fallout: New Vegas.  While it isn't uncommon to hear people argue about Western vs Japanese RPGs, it's surprising to see Bethesda use it in their ad.

The translations of the signs, via Kotaku, read:

• "I think it would be good if the hero had missions that weren't only about destroying evil."

• "The player is weak, the enemy is weak. That's way too convenient."

• "When did games become something you watch?"

• "Because the story doesn't change, what's the point of playing it again?"

• "Games nowadays are focusing way too much on photorealism."

• "What's a game that's moving in accordance to the scenario? It's the same as living on rails."

• "Levelling up is time for motivation down!"

• "The stage has been set. After that, you're free to do whatever!"

Whether this will actually appeal to Japanese gamers has yet to be seen, but it's likely it'll tank like every other RPG that's not Final Fantasy or Monster Hunter.  At the very least, it's kinda amusing.  I personally don't have a problem with the J-RPG formula, but then again I'm half Japanese.  What do you guys think?  Will this ad help sway Japanese game consumers from their stale plot devices and sexually androgynous heroes, or is it just another bit of wasted effort from the Western gaming front?